Why your brand is so much more than a logo

Authenticity, trust, character and great relationships. Four things that every good brand seeks to build with its customers. Yes, your company’s logo and aesthetic are important visual markers, but a brand is so much more than these alone. So how to ensure your logo is driven by your story? By drawing the bigger picture Raise […]

Five reasons to acknowledge Christmas in your company communications

father Christmas acknowledges Christmas in his company communications

We’re big fans of the John Lewis Christmas Advert – who isn’t? We’d argue 2015’s ‘Man on the Moon’ is storytelling at its best, but this year’s ‘Beginner’ sparked a smile (and tear) or two in the office, too. Our own attempts at skateboarding have been as unsuccessful as the man with the broken wrist. […]